Everything is turning into digital nowadays, and DePaul University realizes the importance of translating the existing print marketing pieces into user-friendly digital experiences. My role was to not only convert printed viewbooks for 8 colleges into micro sites, but also to utilize the new brand guidelines of the “Here, We Do” campaign.
Given that the color palette is pretty limited, I was challenged to crate something that would look fresh, cohesive, keeping in mind our audience – prospective graduate and undergraduate students, parents.
I have also established a style guide specifically for those digital viewbooks, so other designers from the team can work on them in the future.
One of the concepts that was also considered: