BRIEF
To design a website for one of the projects of a non-profit organization, Fused Muse Ensemble.  As a part of the team (developers and designers) at Adjust Creative, I was responsible for UX and UI, research, and the theme and visual direction.

RESEARCH
Collected information about Chicago organizations and shelters working with homeless people, determined the target audience–people who would like to help fighting against homelessness in Chicago, and people who are not aware of the issue (so they obtain the knowledge and, consequently, try to help). Decided that the color scheme should be limited and contain mostly dark colors in order to convey the mood.

SOLUTION
The website should create an experience, i.e. giving the user mixed feelings, depressing and willingness to help (achieved by the content and visuals). All imagery is real, i.e. photos of real homeless (and previously homeless) people, videos, interviews. All stories are organized based on the reasons of becoming homeless. My goal was to make the navigation easy to understand, and I strived for giving users a freedom of choice. Clicking on different small pictures will navigate them to different personal stories and pictures we have collected about homeless people in order to spread awareness. Black color and bold typography are used in order to convey the sadness. Reading the stories of homeless people before diving deeper to the website (donate, explore volunteering opportunities, etc.) will make people experience different emotions, such as guilt and/or fear. This will make most people think that they need to act towards the solution of this problem, because "many Americans are one paycheck away from the street."
To Create the feeling of the city, of the network.
As an experience designer, I always keep the user in mind. My goal was to make the navigation easy to understand, and I strived for giving users a freedom of choice. Clicking on different small pictures will navigate them to different personal stories and pictures we have collected about homeless people in order to spread awareness. These stories will open as overlays, so the user would not have to click the Back Button, they could just click the X and continue exploring. 

Black color and bold typography are used in order to convey the sadness. Reading the stories of homeless people before diving deeper to the website will make people experience different emotions, such as guilt and fear. This will make most people think that they need to act towards the solution of this problem, because "many Americans are one paycheck away from the street."
Fused Muse Ensemble is a non-profit organization that concentrates on different social issues, and spread awareness about them through music and performance. The “Edge of Shelter” project focuses on homelessness in Chicago. They gave us the freedom to determine the primary target audience and the main purpose of the website. Through the research that me and Mariana conducted, we:

• Collected information about Chicago organizations and shelters working with homeless people
• Determined the target audience–people who would like to help, and people who are not aware of the issue (so they obtain the knowledge and, consequently, try to help)
• Decided that the color scheme should be limited and contain mostly dark colors in order to convey the mood
• All imagery has to be real, i.e. photographs of real homeless people, videos, interviews
• All stories should be organized based on the reasons of homelessness
Decided that the website should be an experience, i.e. give the user mixed feelings (affected by content and visuals)
Variations & Explorations
Other Concepts + Rough Sketches
My own explorations of different concepts and directions
Wireframes
My own explorations of different concepts and directions
Hand Sketches