Created this logo for a non-profit organization. Since it had to look like a part of a USA Gymnastics, I have used its brand guidelines for color and typography. The client appreciated how it looks familiar for those who know USA Gymnastics brand, and at the same time has its own look, feel, and message.
The message and mood I was challenged to convey was about caring, support, love, union, collaboration, freedom and security. This logo represents those messages with a shape that reminds heart, and people, who look at different directions (independence), and at the same time support each other, and collaborate (heart shape wouldn't be visible without one).
Variations of Lockups